30+ years of listening skills allow me to connect powerful design with strong business strategy to ensure client satisfaction. Previous client relationships include film and animation professionals from Disney, software engineers from Adobe and multimedia artists from IBM.

Professional Experience

The Laconia Daily Sun – Laconia, NH (8/15 to 9/2018)
Graphic Designer/ Digital

Electronic responsibilities:

  • Post highlighted news stories to Twitter and Facebook via “Buffer”
  • Build and post advertisements to company website (currently Joomla-based)
  • Upload news pages and post advertisements to E-reader provider (Pagesuite)
  • Build and post advertisements for email promotions using MailChimp

Production responsibilities:

  • Responsible for design, production, interior layout, final book assembly and cover design for  Celebrate Laconia 125 Years and Meredith 250th Anniversary commemorative books.
  • Design daily feature sections (Health & Wellness, Lake Style, Outdoors,  Page one)
  • Paginate daily Community News, Obits, Real Estate and Holiday feature sections
  • Design and layout cover and interiors for annual magazine supplements (2016 Pumpkin Festival Map & Guide, Lakes Region Summer and Fall Fun Guides, Lakes Region Weddings and Menu Guide)

Technical responsibilities:

  • Maintain servers, backup systems (RAID) and all in-house computers
  • Provide training for new systems
  • Create and update InDesign templates and libraries to streamline daily production.
  • Developed Photoshop macros to aid in print images to web conversions


dSchaeferDesign – Loudon, NH (10/12 to Current)
Freelance Graphic Designer

  • Work with area based small businesses providing guidance and ideation for branding and marketing solutions
  • Current design liaison with the Town of Loudon Agricultural Commission and the Small and Beginner Farmers of NH to promote local farmers and their products
  • WordPress, website design and maintenance for companies such as Purely Wholesome Farm
  • Brand identity, logo design, digital advertisements and e-newsletters
  • Advanced Photoshop and creative problem solving skills
  • Book interior and cover design for individuals and companies such as publishing and Elsevier


Elsevier, Inc. -Waltham, MA (10/06 to 10/12)
Design Manager/Art Director (Science and Technology Division)

  • Directly managed 4 staff members responsible for all book covers, interiors and ancillaries, averaging up to 290 titles per year
  • Identified print-to-electronic conversion problem areas and developed solutions and procedures
  • Created CSS templates for third-party vendors to build E-products based on clients’ needs
  • Improved “print-to-release” dates, by reducing design-related slippage from 17% to 0% within three months of start date, maintaining same to the present
  • Saved editorial an average of $100,000 per year by continually streamlining processes
  • Introduced creative special effects for AAA front-cover titles
  • Department received 12 Bookbuilders of Boston awards for design in four years
  • Redesigned cover templates for Syngress imprint, resulting in a 22% sales increase within the first year
  • 2010 Outstanding Team Performance Award from Elsevier, for the smooth acquisition of Anderson Press titles from LexusNexus


Pearson Education – Boston, MA (7/00 to 10/06)
Senior Graphic Designer (Addison-Wesley Higher Education Division)

  • Conceptualized, designed, and produced 40+ covers and interior designs, annually for $50 million college-textbook front list
  • Directed and managed freelance designers and photographers
  • Researched and selected cover photography including licensing, royalties, and associated budgetary constraints
  • Designed Pearson’s 2004 Book of the Year
  • 2004 Bookbuilders of Boston award for Design


Lowell Sun Publishing – Lowell, MA (4/97 to 7/00)
Pagination/Systems Manager

  • Managed the operations of a six-person pagination staff and a five-person advertising department
  • Responsible for the electronic production of the daily newspaper
  • Created templates, libraries, and style sheets to facilitate quick page turnaround
  • Prepared and designed in-house illustrations and charts for selected articles
  • Designed and paginated lead front pages and special inserts
  • Maintained all wire-servers and pagination stations, plus installed and updated hardware and software
  • Worked with management to create fully paginated pages direct to film


Education, Training, Licenses-held

Advanced Web Design-New Horizons – Nashua, NH (2013)

New Hampshire Technical College-A.A.S, Graphic Arts — Laconia, NH (1986)

Dennis Schaefer. Book Cover Design in NH

557 Lower Ridge Road,
Loudon, New Hampshire 03307

603 988-4109